Design + Development + Consulting

PRECISION
MEETS CRAFT

I help premium brands and early-growth teams ship polished digital experiences with speed, taste, and technical depth.

Former Fintech CTO

0 to 100+ employees

27+ Products

Designed & shipped

App of the Day, App Store
Agency Capabilities

One decision-maker for the entire chain

Most product visions break down at the seams between strategy, design, and engineering. I execute the full stack so nothing gets lost in translation.

Core Capability

Web design + build

Websites that feel premium and behave like products.

Fast, responsive, and unmistakably yours. Built with performance, SEO, and conversion flow baked in from the start.

App design

Product UX that is beautiful, usable, and buildable.

From flows and wireframes to production-ready UI. iOS, Android, and web apps with real-world constraints in mind.

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Branding

A brand system that looks inevitable.

Across web, product, and pitch. A coherent identity that carries into every UI component seamlessly.

Pitch decks

Decks that tell the right story to the right audience.

Narrative-first, visually crisp, and structured for momentum. Designed to raise capital and close deals.

Consulting

Founder-level product and engineering guidance.

Architecture, hiring, and strategy without the full-time hire. Clarity and direction when the stakes are high.

Engagement Architecture

Three engagement models, engineered precisely around your stage and operational scope.

Fixed-scope

Defined deliverables, defined timeline

Retainer

Ongoing iteration, launches, optimization

Advisory

Weekly sessions + async review

Selected Work

Recent builds

Architecture, consumer apps, healthcare, and high-trust brands.

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Website · 2025

A premium web presence for an award-winning architecture studio

Repositioned the brand online to win higher-end clients. Fast, modern, editorial-style site with micro-interactions.

Key Results

  • +Dramatically improved portfolio UX
  • +Higher-quality inbound leads
  • +Premium brand positioning

Michelin Awards

Strategy, design system, frontend, QA

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App (iOS, Android, Web) · 2025

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Perkhaus app icon
PERKHAUS brand guidelines

PERKHAUS

A membership app that turns local venues into subscription perks

Multi-platform product with maps, onboarding automation, subscriptions, and fraud-resistant redemption.

Key Results

  • +Partner onboarding: hours to under 1 minute
  • +Reduced redemption abuse
  • +Improved retention after onboarding

Product strategy, UX/UI, architecture, implementation

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iOS App · 2026

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Repress

A performance-obsessed iOS app for professional DJs

Native Swift 6 app with iOS 26 Liquid Glass UI. Clones, protects, and restores DJ USB libraries by parsing Pioneer rekordbox database format.

Key Results

  • +64 GB clone in under 5 minutes
  • +Batch writes 5x faster than sequential
  • +Partial recovery from corrupted drives

Product, architecture, reverse-engineering, iOS engineering, UI/UX

Website, Branding · 2025

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ClearPath Benefits

A bilingual Medicare platform with D3 data visualization

Sophisticated marketing website combining institutional credibility, animated geospatial D3 map, and full English/Spanish support.

Key Results

  • +Premium positioning in Medicare market
  • +D3 map visualizes 50-state coverage
  • +Bilingual support opens new audience

Brand identity, design system, D3 visualization, frontend, i18n

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Website, Branding · 2025

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Gotham Healthcare

A warm, premium Medicare brokerage with parallax depth

Bilingual marketing website with cream/gold/navy palette, D3 interactive map, 3-layer parallax clouds, and animated CTA text.

Key Results

  • +Distinct premium identity
  • +Warm aesthetic for 65+ audience
  • +Automated lead capture with branded emails

Brand identity, D3 visualization, animation design, frontend

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Website, Docs, Pitch Deck · 2025

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Solarislate

An investor-ready brand system for patented solar-roof technology

Unified story across web, technical documents, and pitch materials to support fundraising. UL 7103 certified.

Key Results

  • +Faster investor comprehension
  • +Clearer partner documentation
  • +Successful crowdfunding campaign on Wefunder

Narrative, deck design, document design, frontend

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Branding · 2024

Asia Inter Group logo

Asia Inter Group

A commanding identity for a Southeast Asian investment firm

Developed a brand identity system for a foreign investment firm operating across Thailand, Vietnam, and the broader ASEAN region. The mark conveys institutional trust and cross-border sophistication.

Brand identity, logo design, brand guidelines

Website · 2025

Mazco Productions screenshot

Mazco Productions

A high-energy platform for Miami's premier DJ equipment rental and academy

Full-service website for an entertainment company offering professional DJ gear rental, hands-on academy courses, and event production services across South Florida.

Key Results

  • +Streamlined equipment rental flow
  • +Academy enrollment pipeline online
  • +Unified brand across rental, academy, and events

Design system, frontend build, content strategy

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Website, Branding · 2024

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Selva Design Lab

A refined digital presence for a residential and hospitality architecture studio

Portfolio website and brand system for a Miami-based architecture firm specializing in high-end residential and boutique hospitality projects throughout South Florida.

Key Results

  • +Premium positioning in luxury market
  • +Portfolio showcases 20+ projects
  • +Inbound lead quality improved significantly

Brand identity, design system, frontend build

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E-commerce · 2024

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Dutch Hippies

A luxury fashion e-commerce experience rooted in Miami's creative scene

Online retail platform for an independent fashion brand blending Amsterdam heritage with Miami's vibrant street culture. Custom product pages, lookbook integration, and seamless checkout.

Key Results

  • +End-to-end e-commerce launch
  • +Lookbook-driven product discovery
  • +Mobile-first shopping experience

Fashion photography, e-commerce strategy, custom Shopify theme

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Additional Projects

Expatly 360 screenshot

Expatly 360

Website

Concierge subscription for expat relocation in Spain

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Catskill Clean

Website

Premium cleaning service in the Hudson Valley and Catskills region

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Salvation Atlas

Data Visualization

Interactive D3 visualization with NLP and semantic analysis

Process

How it works

A clear path from first call to launch. No mystery, no bloat.

01

Discovery

Goals, constraints, and success criteria. I learn your business before I touch a pixel.

02

Narrative + Structure

Positioning, site map, content hierarchy. User journeys mapped from entry to conversion.

03

Visual System

Styleframes, typography, color, components. Iterate until it feels right, then codify it.

04

Build + QA

Production code, CMS, integrations, responsive testing. Performance baked in from day one.

05

Launch + Iterate

Deployment, analytics, handoff. Monitor, test, and improve with real data.

About

Where precision meets experience

Will Sahatdjian, founder of Zen2

Will Sahatdjian

Founder

I’m a former award-winning fintech CTO and designer who builds premium digital experiences end-to-end: strategy, narrative, design, and engineering.

Consumer-grade UX, serious security posture, and performance that doesn’t crumble under growth. That combination is what I bring to premium brands and growth teams who want to ship something polished, without the usual friction between design and dev.

Background

Fintech founder/CTO: Taxfyle (7,200 accountants, TXF Intelligence AI)

Led engineering, design, and marketing from 0-100+ employees

Featured as "App of the Day" by Apple

Inc 500 fastest growing company

Press: TechCrunch, Business Insider, Benzinga, AXIOS, Fortune

Speaking: Google Cloud, Microsoft, Fuel Venture Capital Investor Day

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Products shipped

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Team members led

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Accountants (Taxfyle)

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Lighthouse scores

Toolkit

Design

  • Brand Identity
  • Product UI/UX
  • Design Systems
  • Pitch Decks
  • Data Visualization

Engineering

  • React / Next.js
  • TypeScript / Node
  • Swift / React Native
  • AI Integration
  • Agent Workflows

Strategy

  • Technical Architecture
  • Product-Market Fit
  • Team Building
  • Security & Compliance
  • Performance & SEO
Contact

Start a
Project

If you want a premium result, let’s talk. I respond within 24 - 48 hours on business days.

Location

Miami, FL

Project details